CONCORD – Southern Grace Distilleries was named “North Carolina Visitor Attraction of the Year” by the North Carolina Travel Industry Association (NCTIA), and the Cabarrus County Convention & Visitors Bureau earned Gold during this year’s Tourism Achievement Awards.
Along with award-winning spirits, Southern Grace Distilleries has created an experience that shares the area’s history and attracts visitors from all over the world to Mt. Pleasant, Cabarrus County and the state. The award recognizes a North Carolina visitor attraction that exemplifies excellence and sets the standard for an exceptional visitor experience.
“Since opening, Southern Grace has actively engaged the Cabarrus County CVB and the community to create partnerships, expand the reach of our story and give back,” said Donna Carpenter, President and CEO of the Cabarrus County CVB. “We’re proud that Southern Grace Distilleries calls Cabarrus County home and look forward to the future of this outstanding attraction.”
The CVB also received Gold in the Meetings & Conventions Marketing award category for their personalized approach to showcasing the destination and building relationships with meeting planners during familiarization tours over the last year.
“Our team works diligently to illustrate the caliber of experience and service planners can expect here and attract them to Cabarrus County for their next event,” said Carpenter. “We’re honored to be recognized for our efforts to further contribute to the positive impact of tourism through meetings and conventions.”
Recipients were honored during NCTIA’s annual conference which was held in Concord. The purpose of the Tourism Achievement Awards is to honor and showcase innovation, best practices, creativity and the results accomplished through the tourism industry’s marketing efforts.
To learn more about the North Carolina Travel Industry Association, visit nctia.travel.