CHARLOTTE — The American Red Cross launches the Missing Types campaign to raise awareness for lifesaving blood donations and urge the public to make an appointment to give blood this summer.
During the Missing Types campaign, the letters A, B and O – the letters representing the main blood groups – are disappearing from brands, social media pages, signs and websites to illustrate the critical role blood donors play in helping patients. When the letters A, B and O vanish from everyday life, the gaps are striking. And when A, B, O and AB blood types go missing from hospital shelves, patient care and medical treatments are affected.
Blood transfusion is the fourth most common inpatient hospital procedure in the U.S. Blood can only come from volunteer blood donors, yet only 3 out of 100 people in the U.S. give blood. That’s simply not enough to help patients who need transfusions.
Donors can help fill the missing types by making an appointment to give by visiting RedCrossBlood.org/MissingTypes, using the Red Cross Blood Donor App or calling 1-800-RED CROSS (1-800-733-2767).
More donors and new donors in particular, are needed to maintain a sufficient blood supply for patients. Donating blood is a simple process and only takes about an hour from start to finish.
Upcoming blood donation opportunities:
Wednesday, June 19 – All Saints Episcopal Church, 525 Lake Concord, : 2:30 - 7 p.m.; Center United Methodist Church, 1119 Union St. S., 2:30 -7 p.m.
Friday, June 21 – SYSCO, 4500 Corporate Drive,12:30 - 5 p.m.
Tuesday, June 25 – K1 Speed, 800 Derita Road, 12:30 - 4:30 p.m.
Wednesday, June 26 – Concord Fire Station 9, 1020 Ivey Cline Road, 9 a.m. to 1:30 p.m.
Thursday, June 27 – Chick-fil-a Concord Parkway, 1475 Concord Pkwy, N, 2:30 - 7 p.m.
Friday, June 28 – Midland Fire and Rescue, 12805 US Hwy 601 South10 a.m. to 3 p.m.