Project Sticker Shock

Youth will place prevention stickers on multi-packs of beer, wine coolers and other alcohol products that might appeal to underage drinkers.

KANNAPOLIS – The Cabarrus Health Alliance and Healthy Cabarrus Substance Use Coalition are working together to combat underage drinking.

The alliance and coalition will participate in "Project Sticker Shock" on Friday, June 29 from 10 a.m. to noon. Youth leaders from Cabarrus Health Alliance’s TRAIL (Taking Responsible Actions in Life) Teen Task Force and the substance use coalition, are working together to support existing, and encourage new community activism to combat underage drinking and its related problems, specifically adults providing alcohol to minors.

Alcohol has been identified as the most common drug used by youth in Cabarrus County, and one of the easiest to get. “Project Sticker Shock” seeks to reach those persons 21 years of age or older who might illegally purchase alcohol and provide it to minors. Accompanied by the North Carolina State Bureau of Investigation Alcohol Law Enforcement (ALE) Branch, Concord Police Department and members of the substance use coalition youth will visit participating alcohol retailers.

Youth will place prevention stickers on multi-packs of beer, wine coolers and other alcohol products that might appeal to underage drinkers. Resembling a stop sign, the sticker will send a strong reminder to consumers about the penalties for purchasing or providing alcohol to minors. "Purchase alcohol for someone underage… get jail time or $500 fine. Prevent Underage Drinking in Cabarrus County."

Participating “Project Sticker Shock” locations include: Center City Maxx – 50 Cabarrus Ave W, Concord K&M Corner Stop – 440 Kerr St NW, Concord and West A Kwik Mart – 1106 W A St, Kannapolis.

The project represents a partnership between youth, licensed establishments, concerned community members, prevention professionals, and law enforcement with the goal of educating persons 21 and older of the underage law and raising public awareness about underage drinking.

The Substance Abuse and Mental Health Services Administration, through the Drug Free Communities Support Program, provides funding to the Cabarrus Health Alliance to implement Project Sticker Shock in Cabarrus County.

About Cabarrus Health Alliance

Cabarrus Health Alliance is the public health authority of Cabarrus County. Cabarrus Health Alliance is an autonomous organization and provider of services and programs designed to meet the needs of public health. Cabarrus Health Alliance is a leader in public health and nationally recognized for its innovation. To learn more about the collaborative action Cabarrus County is making to improve community health, visit www.cabarrushealth.org.

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