Donna Carpenter

Donna Carpenter was in the Dancing for the Arts finale in 2015.

As we welcome fall, visitors continue to flock to this wonderful place we call home. Before leaving summer behind, it’s important to remember the benefits we as residents received from visitors last year. In 2018, visitor spending increased five percent reaching a record $469.31 million and generating $34.84 million in state and local taxes.

For continued growth, the Cabarrus County CVB and Board of Directors have set their sights on workforce development within the hospitality and tourism industry. Our first task is to share our story with students. Whether they’re seeking opportunities to earn extra income or selecting a career, our goal is to educate our future workforce on what’s available in their backyard. While many link hospitality positions with lower wages, this simply isn’t true. In Cabarrus County alone, tourism is accountable for over 4,600 jobs and $111 million in payroll. Opportunities exist in marketing, sales, finance, human resources and customer service, as well as management positions with higher salaries.

Our focus is to market Cabarrus County as a visitor destination. To do this, we must keep our house ready for visitors through education of and advocacy for the industry. By working with high school hospitality academies at AL Brown and Hickory Ridge, area colleges offering hospitality degrees, and NC Works, we strive to encourage and educate those unaware of the possibilities, change industry perception and cultivate the next generation of hospitality and tourism professionals.

If you’re interested in a career in the hospitality and tourism industry and would like information on what is available in our area, visit or call the CVB at 800-848-3740. We will be happy to talk with you!

Donna Carpenter


Cabarrus County Convention and Visitors Bureau

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