Charlotte Motor Speedway is ready to show off its Swag'r at the Monster Energy NASCAR All-Star Race on May 18.
Speedway officials announced on Thursday a new, high-tech racing fan experience through a multi-year partnership with Swag'r - a leading augmented reality and gamification app - designed to allow fans enhanced race-day enjoyment through a unique, fun, tech-forward experience.
The speedway's first foray into Swag'r will kick off at the Monster Energy NASCAR All-Star Race and will continue through the 60th running of the Coca-Cola 600 on May 26.
Swag'r, with a proven track record at large-scale live events including iHeartRadio's Jingle Ball, is highly regarded in its efforts to mobilize a younger audience. The first-of-its-kind partnership will enable America's Home for Racing to engage with ticketholders in an unprecedented manner leading up to one of the speedway's most spectacular months in its storied 60-year history.
Fans can use the Swag'r app on their smartphones to hunt for free pit pass upgrades, incredible on-site giveaways and engage digitally on a never-before-seen level.