CONCORD – Michael Bonoffski, senior vice president of marketing & communications for the Cabarrus County Convention and Visitors Bureau (CVB), has received the Certified Destination Management Executive (CDME) designation.
“Michael’s contributions to this organization have not only elevated awareness of Cabarrus County as a destination, they’ve boosted our CVB’s reputation among our peers,” said Donna Carpenter, President and CEO of the Cabarrus County CVB.
Bonoffski joined the Cabarrus County CVB in 2009. His creative vision and leadership of the organization’s marketing team has since resulted in numerous awards including a prestigious Gold Adrian Award from the Hospitality Sales & Marketing Association International in 2012 for digital marketing excellence and most recently, two national tourism industry awards from U.S. Travel Association for the 2018-19 Cabarrus County, NC Destination & Motorsports Guide.
The CDME designation is the tourism industry’s highest individual educational achievement. The program is designed to better prepare senior destination organization professionals to become more effective organizational and community leaders and to identify and respond to the constant change and increasing competition in the industry.
“Congratulations to those who have earned their CDME credential, the tourism industry's highest individual achievement," said Don Welsh, President and CEO of Destinations International. “These leaders are now equipped with the knowledge needed to adapt to and manage the increasing change and competition facing our industry.”
About the Cabarrus County Convention and Visitors Bureau
As a destination marketing organization, the CCCVB is dedicated to promoting Cabarrus County as a visitor destination and enhancing the complete visitor experience. It also represents and supports the interests of the local tourism industry and promotes public awareness of the importance of tourism. In 2017, tourism generated $446.84 million in visitor spending, $106.14 million in payroll, $33.45 million in state and local taxes and 4,580 jobs.
About Destinations International
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.